A 90-day plan to open Brown Dental Group the right way — from day one.
Prepared for Dr. Brown by frenchydigital.com. A single engagement covering brand, website, patient operations software, hiring blueprint, and the technology roadmap to scale from a solo practice into a multi-location group.
A fully live practice — with the systems already running behind it.
A launched, SEO-ready website
The site you're on now — polished, fast, and optimized for local search across Illinois.
Patient & appointment management
A backend where Dr. Brown and staff manage patients, book appointments, and track treatment plans in one place.
Automated patient journeys
Booking confirmations, reminders, recall, and review requests — running without staff lifting a finger.
A hiring blueprint
Role definitions, sequenced hiring plan, and interview scorecards for the first five team members.
A software stack, pre-selected
Every tool chosen and configured — practice management, payments, comms, accounting, marketing.
A scale-up roadmap
The 12-month plan to add a second op, a second provider, and the path to a second location.
Three focused months. Every week accountable to a launch date.
Set the operating spine of the practice before a single patient walks in.
Install the operating system — every tool wired together and rehearsed.
Open the doors, drive the first patients in, and hand over the keys.
A staffing plan sequenced to revenue, not to guesswork.
| Role | Hire by | Why now |
|---|---|---|
| Front Desk / Treatment Coordinator | Week 6 | Owns scheduling, insurance verification, and the first impression. Highest-leverage hire. |
| Registered Dental Hygienist | Week 8 | Unlocks the hygiene column — the recurring revenue engine of the practice. |
| Dental Assistant | Week 10 | Doubles Dr. Brown's clinical throughput and enables restorative production. |
| Part-time Office Manager | Month 4–6 | Introduced once daily production justifies delegating HR, payroll, and vendor management. |
| Associate Dentist | Month 9–12 | Added when the schedule is booked 3+ weeks out — the trigger to scale, not a guess. |
Best-in-class tools, wired together — no swivel-chair operations.
Cloud-first, open API, strong billing — future-proof as you scale locations.
The one you're reading. Fast, SEO-optimized, owned by you — not rented from a template vendor.
Cards, ACH, and same-day patient financing so no treatment plan stalls on cost.
Two-way patient texting, HIPAA-compliant email, and one login for the whole team.
Every completed visit becomes a review request — compounding local SEO week over week.
Clean books from day one, payroll that scales from 2 to 20 employees without a re-platform.
What ships in your hands.
- Live, SEO-optimized public website with booking flow (already shipping).
- Patient & appointment management backend with role-based access.
- Configured practice management software with fee schedules, providers, and insurance.
- Payment + financing stack (Stripe, CareCredit, Cherry) with membership plan template.
- Automated patient journeys: confirmations, reminders, recall, reviews, missed-call recovery.
- Hiring playbook: role scorecards, interview kits, onboarding SOPs.
- Marketing launch kit: Google Business, local SEO, review engine, launch ad campaign.
- HIPAA-ready foundation: BAAs, MFA, password policy, incident response outline.
- Analytics dashboard for production, collections, new patients, and review velocity.
- 12-month scale-up roadmap covering hiring, tech, and a second-location pathway.
"You focus on the dentistry. We'll build everything else — the website, the systems, the playbook — so day one feels like year three."